Archive for July, 2006

Perhaps I Should UnBoom Myself Too

What a great example about how to generate buzz.  There’s a discussion on Techcrunch about Rocketboom’s Amanda Congdon being “forced” to leave the popular video blog over a disagreement with her partner, Andrew Baron.

I left a comment as follows:

“Honestly, I never liked Amanda and from this episode she seemed even more childish & irresponsible.  I don’t think Amanda “is” rocketboom. It’s like a lead singer leaving a popular rock band. If the band’s got the songwriter & producers, they’d continue thriving. Of course, this means they need to find a decent replacement. My opinion’s biased because I don’t think Amanda is hard to replace.

But you guys are right. This is indeed generating a lot of buzz. What will happen? More people know about Rocketboom! More people know about Amanda! Both of them will be more popular in the future! (perhaps I should do something similar to hype up my http://www.2tothe22.com experiment )

Some how this situation reminds me of what Arrington and his UI designer had a while back ….. ;)

What a great way to stir things up eh?  Perhaps I should “unboom” myself to generate some viral buzz for 2tothe22.com also …

p.s. Arrington’s report is pretty much biased toward Amanda’s favour.  Come on Mike! Haven’t you learned a thing from your own experience?  See the other side’s story at:

http://www.mathewingram.com/work/2006/07/05/andrew-baron-responds-to-amandas-video/

2 comments July 5, 2006

First Co-Purchase Completed at 2^7!

A big thank-you to Ken and Bloglily to pull off the first co-purchase of the 2tothe22 frontpage!  Lily actually learned about the 2^22 experiment from Ken’s blog.  Thank you guys!

The frontpage value has already doubled seven times to be 2^7 now.  Still a long way to go to reach my goal, but I think we’re off to a good start. 

Happy Canada Day!  Happy Fourth of July!

2 comments July 3, 2006


About 2^22

My name is Tonii, and this is the "reality blog" about my experiment 2tothe22.com. I am working to drive the value of 2tothe22.com from $1 to $4,194,304. In other words, the perceived value of this website needs to double 22 times, hence the name 2^22, or "2 to the 22". This blog reports all of my efforts to generate my website traffic from zero to something extraordinary.

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